AT&T and Ericsson Launch Unified IoT Marketplace to Accelerate Business Adoption

AT&T, in partnership with Ericsson, has unveiled the AT&T IoT Marketplace—a new digital platform designed to streamline the way businesses engage with Internet of Things (IoT) services. The marketplace offers a centralised hub for purchasing, managing, and monetising IoT solutions, targeting industries such as transportation, manufacturing, and healthcare. By simplifying the traditionally complex integration and procurement processes, the platform aims to lower barriers for small and medium-sized enterprises and drive broader adoption of IoT technologies.

Built on Ericsson’s advanced technology stack—including its Digital Experience Platform, Catalog Manager, and Order Care—the marketplace leverages a cloud-native microservices architecture hosted on Microsoft Azure. This infrastructure enables secure, intelligent, and catalogue-driven interactions across digital touchpoints. The result is a more cohesive onboarding experience for customers and partners, with scalable operations and a faster order-to-cash cycle that supports quicker revenue generation and improved efficiency.

“The AT&T IoT Marketplace differentiates our offerings and meets a wide range of customer and partner requirements,” said Cameron Coursey, VP of Connected Solutions at AT&T. “We are eager to collaborate with IoT ecosystem partners who share our vision of making IoT more accessible and driving growth, particularly among small and medium businesses. With Ericsson’s solution, we now possess the agility and scalability necessary to simplify IoT for our customers. The platform has enabled us to reduce the time to order fleet management services from hours to minutes.”

Ericsson’s Anand Akundi, Head of Cloud Software and Services, AT&T Customer Unit, added: “Ericsson and AT&T have created a seamless and personalised experience for users and partners across all channels. This is key to unlocking the full potential of every interaction and driving business growth. We are thrilled to support AT&T’s ambition to excel in the IoT segment in this country. The launch of the AT&T IoT Marketplace marks a significant step forward in transforming the IoT landscape, providing businesses with the tools and capabilities needed to thrive in a rapidly evolving digital world.”